British soap star Shaun Williamson fronts Lidl's 2026 Christmas campaign, which sees the actor perform a rendition of Slade's hit Merry Xmas Everyone, with cameos from personalities including Chris Kamara and Kemi Rodgers.
The supermarket unveiled the collaboration on Instagram, posting 'Ready for the Christmas banger you never saw coming? So here it is… Introducing "Lidl Christmas Everybody"! Through the power of song, Lidl goodies and festive cheer, we're on a mission to get the season started'.